Corrine Heck

Founder and CEO of Details Flowers Software


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 Corrine Heck is the founder and CEO of Details Flowers Software, a solution she conceived to address the needs of florists and event designers. Corrine went to work in the floral industry early on and worked her way up, learning the in's and out's of wedding floristry and event design until she was able to start her own floral business. She went on to produce over 800 events in Central Florida and came to see an area of opportunity and need for florists and event designers: an all-in-one software solution to help them manage costs, productivity, and organization. Taking her extensive experience as a florist and her creative drive, she founded Details Flowers Software in 2015 and has grown the platform to include an international clientele of not only florists, but growers, wholesalers, and breeders of flowers throughout the world. In the Fall of 2019, Corrine was diagnosed with a brain tumor, for which she had brain surgery a mere three weeks later, and was back to work two weeks after surgery fully recovered! Details Flowers Software is based in Ormond Beach, Florida where Corrine lives on an 8-acre farm with Gregory, her husband of nearly 20 years, and their three children, Aiden, Amelia, and Avery and a houseful of pets.

Corrine Heck is the founder and CEO of Details Flowers Software. Corrine share her journey in the world of flowers and the creation of this amazing tool for the floral industry. Her story is powerful and inspirational! She shares her health challenges this year and some new announcements regarding her incredible Software.

Details Flowers Software

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Founded and developed by Corrine Heck in 2015, a florist who created hundreds of events during her 20-year career in flowers, Details Flowers Software (​www.detailsflowers.com​) is a platform specifically designed for florists to help them book more events and earn more money. This all-in-one platform is helping the world’s best designers grow their bottom line through professional proposals and confident pricing. Not only can artists easily create stunning proposals to send to their clients, but they can use features like e-signature, recipe portfolios, stem-counting, automatic order generation, invoicing, as well as the ability to share client’s visions through the use of gorgeous visuals. Details Flowers Software also partners with first-class suppliers to get the most incredible flowers into the hands of their artists. With a click of a button, florists can get pricing quotes from around the world - locally, regionally, or nationally.



Show Notes

  1. Creating your own business process will make your business more efficient.

  2. Look for local groups in your area to help mentor and encourage you. Learning from others and having support from others in your field is always a great source of encouragement.

  3. Don’t underestimate the importance of being resilient when growing your business.

  4. This goes without saying….Finding the right software to help grow your processes and of course your business is vitally important.

  5. When you can, make sure you have your business and personal affairs in order. As much as we may not like to address difficult topics, it is beneficial to take steps to protect and provide for your family.

  6. Pay it forward, plant seeds to help nature and help others to grow.

  7. Take the personal time to care for yourself. It will help in every area of your life, especially your family’s and business.

  8. Having a solid core of friendships and support from family is irreplaceable.

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Love your life, people! There is so much good in the world. Find it! Believe in it!
— Corrine Heck