Phil Rulloda, AIFD, AAF, PFCI
Southern California School of Floral Design
Mr. Rulloda is widely acclaimed as one of America's leading floral designers, educators and commentators. He has appeared as a featured speaker and designer for the industry's world-wide events. His record of first place wins in national and international floral design competitions is unmatched by his peers.
Phil was invited to the White House to assist in Christmas decorating and has been a visitor in many foreign countries at the invitations of heads of State.
In addition, he has judged the Tournament of Roses Parade in Pasadena, the Las Floristas Headdresses Ball in Hollywood and contributed his design expertise to the 1984 Summer Olympic Games in Los Angeles. Phil was awarded the first-ever American Institute of Floral Designers’ Award of Design Influence, which was created to recognize individuals who have made a significant impact on the art of floral design in the US.
He is administrator and lead instructor at the Southern California School of Floral Design in Orange County CA.
Below is a brief list of awards and distinctions that have been bestowed upon Phil to honor his unique abilities and contributions to the floral industry. As well as many of the programs in which Phil has participated:
2019 Texas State Floral Expo – Presenter 2018 FTD America’s Cup – Judge
2017 AIFD National Symposium - Featured Designer - Seattle, Washington 2017 Tournament of Roses Parade - Judge - Pasadena, California
2016 Crystal Rose Award Recipient – Tennessee State Floral Association
2016 Gateway to the Americas Cup - Judge - Burnaby, BC Canada
2012 Featured Presenter - California State Top Ten Competition - Los Angeles, California 2007 AIFD Award of Distinguished Service to the Floral Industry
2005 AIFD National Symposium - Featured Designer - Seattle, Washington
2004 SAF PFCI - Tommy Bright Lifetime Achievement Award, Hawaii
2004 SAF National Convention - Featured Designer- Maui Hawaii
2003 Arizona State Florist Association Lifetime Honorary Member Award
2003 Tennessee State Florist Association Hall of Fame Award
2002 AIFD National Symposium - Featured Designer - San Diego, California
2001 Presenter - Art Alive, San Diego Museum of Art - California
2000 Associated Florists of Southern California
First Annual - Phil Rulloda Award
This award is presented each year to an individual within the floral industry that displays distinction in design and who demonstrates the characteristics most closely mirroring the purpose of the association. These are emphasis on education, achievement in floral design, and linkage within the floral community.
2000 Guatemala City, Guatemala - Guest Lecturer 2000 Garden Clubs of America - Guest Lecturer 1999 Florida State Hall of Fame Award
1999 Honolulu, Hawaii Exhibition
1999 New Jersey Hall of Fame Award
1998 Tokyo, Japan Exhibition
1994 National Garden Clubs of Mexico, featured designer
1991 First Recipient, AIFD Award of Design Influence
1990 Author, Phil and Silverio's Tropical and Contemporary Floral Design
1987 First inductee, Arizona Floriculture Hall of Fame
1984 International School of Floral Design, Mexico City
1983 Teleflora National Education Team
1980 Teleflora National Convention, Honolulu, Hawaii
1980 Gentse Floralien, Gent., Belgium
1978 Guest Designer/Lecturer, San Juan, Puerto Rico
1977 AIFD Southern Symposium, featured designer AIFD National Symposium, featured designer
1976 Europa Cup, Athens, Greece
Guest Designer/Lecturer, Monterey, Mexico
1975 Featured designer, Dow Chemical Company First International School of Floral Design, Mexico City. World-Wide Floral Show, Tokyo
1974 United States Champion FTD America's Cup Winner
Show Notes
You shouldn’t underestimate the role that a mentor can have. Also, being a mentor for someone can give purpose to some of the challenges you’ve overcome.
It’s important to sit under different floral teachers and educators. You’ll learn a wider variety of techniques and approaches to design and floral mechanics.
When you learn a new concept or idea, find a way to put your own twist on it and incorporate your ideas to make it your own.
I’ve heard this over the years, readers are leaders, but I had not heard this saying, Knowledge isn’t power, but knowledge applied is power.
Remember, the only time success comes before work is in the dictionary.
People appreciate authenticity. Serve your customers with a genuine desire to help and care about their needs. They’ll recognize the difference.
Go outside your comfort zone and look fear in the face and go for it anyway!
