Bron Hansboro

The Flower Guy Bron

SBM_0734.jpg

Bron Hansboro, The Flower Guy Bron is our guest this week. Bron is an award winning floral and event designer and has been featured at conferences like the Wedding MBA. Bron and Scott discuss in depth about marketing and stylized shoots for promoting your flower business.

Award-winning floral and event designer Bron Hansboro has devoted his career to navigating clients through the creative process and transforming their visions into exquisite events since 2014. Fondly referred to as “The Flower Guy,” he is the lead creative and floral designer at The Flower Guy Bron. He provides bespoke design and styling experiences for weddings and events of all types. Bron deeply values his interactions with clients and peers alike, and understands the power of making connections through design. His motto is, “We don’t sell flowers, we sell experiences.”

Bron has received the WeddingWire’s “Couples Choice” designation for four consecutive years and is a Special Events “2019 Young Event Pros to Watch" designee. He is a sought-after speaker and has been featured at several national wedding & event conferences including Wedding MBA, The Special Event, and Catersource. Bron is dedicated to providing seamless and stress-free design services and loves seeing the look on his clients’ faces when they see their completed concept come to life. When he’s not dreaming up magical events, he loves to cook, travel, entertain, shop and connect.

Show Notes

  1. Use and create stylized shoots with the intent to sell. Keep in mind your trying to attract your ideal client or a higher paying client.

  2. When you approach someone about a styled shoot be prepared to contribute financially to the cost of the flowers.

  3. You might be able to partner with other vendors with common goals to share some of the cost of a shoot.

  4. Trends are important. However, Bron mentioned that it’s important to look at trends and how you will apply them to be true and authentic to you and your business brand.

  5. Study publications to see what kind of shoots they like when designing yours.

  6. Conferences are a game changer. You learn immediate take-aways to apply to your business. No matter your marketing budget do what you can to get to a conference.

  7. Reach out to clients about giving you feedback. Follow-up with your clients and let them know how important they are and how important their opinion is to you.

  8. Remember we are in a service industry.

  9. Partnerships can be a wonderful way to work together with someone and help promote each other.

  10. Lastly, don’t forget to be easy on yourself.