Calvert Crary
FlowerSchool New York and Los Angeles
Calvert Crary is the Executive Director of both FlowerSchool New York and FlowerSchool Los Angeles. Previously an award winning photographer, Calvert made the transition to floral entrepreneur, having opened and successfully run three flower shops in New York City. Calvert has trained and coached thousands of students on how to work in the floral industry by opening new businesses or reorganizing existing floral businesses into thriving careers.
Show Notes
No matter where you are in your flower journey, I thought it was really interesting and I could understand that it would be great to start with a beginner class at flowerschool. You don’t know what you don’t know and I think there’s always room for refreshers.
Referring back to number one, not all flowers want to be processed the same. Taking the time to learn all the nuances of each flower group I think is really important.
Learning the 3 areas to divide responsiblities in a business, like the technical work, management, and entrepreneurs.
Number 3 is important when you learn how to work on your business and not in your business. this distinction can help you grow your business.
The more you’re creative and connected to the flowers and the process the more sustainable you can be.
All Education is really is apprentenceship at some level, Especially in flowers.
Calvert Crary