Emily Avenson

Fleuropean

Emily is a farmer-florist, outdoor enthusiast, and floral instructor- the creative catalyst behind Fleuropean. Born and raised in urban California, Emily turned to nature as a way of growing new roots after finding herself settled in rural Belgium. Working the ground and getting her hands dirty, Emily found a friend in Mother Nature. What started out as casual courtship soon grew into a full-blown love affair, and Emily found herself sowing and growing a carefully curated color palette of blooms.

Emily prides herself on her wild and whimsical garden-inspired arrangements. Constantly experimenting with exciting textures and color combinations, each new season brings fresh adventures deeper into the world of floral art. Somewhere along this journey, Emily started a grass-roots feel-good flower movement that would become known as The Lonely Bouquet. She also keeps busy hosting private classes and group workshops from her garden studio. It is this combination of creative outlets that keeps Emily growing both personally and professionally.

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My guest is no stranger to The Flower Podcast, but this is our first official interview for the podcast. Love transported this urban Californian to rural Belgium where she married and began her journey discovering the beauty of nature. Farmer/Florist, Floral Instructor, and Creative Catalyst behind Fleuropean, Emily Avenson is my guest this week.

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Celebrating the Sesasons

…an interactive design course to inspire creating art in harmony with nature. “Celebrating the Seasons” is an ideal opportunity to discover a new way of working with flowers, to design in harmony with your local landscape, and to let yourself be inspired in ways you may have never before imagined.

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Show Notes

  1. I love what she said about the confused colors. She loves growing these shades because they bridge so many colors together through out the seasons.

  2. When planning for your garden or farm, be sure to plant flowers that will help you with your designs and aren’t as easily sourced from local wholesalers or farms.

  3. Making sure to create a little photo area in a corner somewhere where the light is good. This way it’s easy and convenient to snap that image. You’re more likely to take that picture when everything is set up and ready to go.

  4. When designing, Emily starts with her heavier branches or stems to create the structure of the design and helps guide the placement of the flowers.

  5. Look to the garden or nature for inspiration. Remember this is your journey with flowers and for you in self discovery.