Tobey Nelson


Foam Free flowers from Whidbey Flower School by Tobey Nelson Eventsimage by Suzanne Rothmeyer Photography

Foam Free flowers from Whidbey Flower School by Tobey Nelson Events

image by Suzanne Rothmeyer Photography

 Tobey Nelson is known not only for her commitment to sustainable floristry, but also for her direct way of communicating, some silliness and for her proclivity to randomly adopt accents. She is a generous instructor who loves to share her knowledge. Tobey has a BS in Landscape Horticulture from Michigan State University circa 1993. She spent over 20 years as a professional horticulturist, running a landscape design & maintenance company. In 2010 she founded her floral business, first named Vases Wild and then changed to Tobey Nelson Events + Design. From the beginning Tobey specialized in weddings, and to working without floral foam and with a focus on sourcing locally grown flowers. She is the founder of the Whidbey Flower Workshop, a multi-day retreat for floral pros held annually each spring, and dedicated to teaching Sustainable Floristry. Tobey has studied with Tomas deBruyne, Gregor Lersch, Hitomi Gilliam, Joseph Massie, Susan Mcleary, Francoise Weeks and many others along the way. When she's not playing with flowers (or cleaning the studio or answering emails or scheduling social media posts), she can be found in her garden, or spending time with her husband, sons and dog.

Floral Art by Tobey NelsonImage by Shannon Beauclair Photography

Floral Art by Tobey Nelson

Image by Shannon Beauclair Photography

Whidbey Flower Workshop 2018 by Tobey Nelson EventsImage by Heather Saunders Photo

Whidbey Flower Workshop 2018 by Tobey Nelson Events

Image by Heather Saunders Photo

Floral design by Tobey Nelson

Image by Suzanne Rothmeyer Photography

Show Notes:

  1. Sustainability is going to look different for every business.

  2. I love how we get into all the different ways to be sustainable. Foam, composting, wages, recycling, etc…

  3. As you consider pricing, know your value.

  4. Sustainability is an essential part of any business for your business to continue to thrive.

  5. When we learn how to think outside the box, we can help foster the innovative process.

  6. Look to organizations like SCORE as a great resource for sound business advice from retired professionals.

  7. Learning that it’s all up to you to get things done. No one is going to get it done like you can.

  8. Tobey’s blog post is a great source of information and ideas to all the possibilities that can exist from alternatives to design mechanics.