Primary Petals
Carly Williams and Chloe Jones
Carly Williams
Heralding from the wild coast of Washington, Carly is an unstoppable and fearless leader. Her tenacity and courage took Primary Petals to the next level of success in the wedding industry and brought our super cute box to your doorstep. Her visionary skills, fierce ambition and deep care for her team result in an exceptional leader. Plus not only is she a wonderful boss in the studio but also in the kitchen!
Image by @logancolephoto
Chloe Jones
Growing up on a farm in rural Australia, Chloe knows the soil of the earth and the hard work that accompanies making any dream a reality. Her infectious laughter, can-do attitude, and experience in both hospitality and administration make her an asset to this team. Her handiwork not only includes stunning floral arrangements but the systems that get flowers seamlessly from our studio to your door.
Primary Petals
Primary Petals was founded in 2010 on the Los Angeles scene with a fearless use of color variants. The Primary Petals Squad has been working tirelessly ever since to create hundreds of showstopping, custom designs for weddings and private event orders as well as partnering with brands such as Variety Magazine, Maybelline, Vanity Fair, Moroccan Oil, Nespresso, and more!
The development of this brand has sparked an interest in bringing these beautiful blooms direct from the Primary Petals Studio to your doorstep for everyday enjoyment. So, it is with great pleasure we introduce our new labor of love, Primary Petals Direct: a flower service that delivers bundles of joy and fresh flowers straight to your porch.
Show Notes
Sometimes it’s great to take a step back and acknowledge the importance of perspective. Gaining perspective can help you manage your feelings during difficult times.
When taking the show on the road, tap into the local floral community for sourcing and freelance help.
Be intentional to create a healthy work culture.
I love what Carly said about being a leader, a leader is someone who serves. As a leader, how do you support your employees?
Reach out to customers and listen to their suggestions. You can also observe responsiveness to your ideas on social media or your website to help you gauge what’s really resonating with your customer base.
Be willing to step out of your comfort zone. It can feel uncomfortable sometimes facing the unknown and our fears, but learning how to be ok and be uncomfortable is part of figuring life out.
Bio images by @logancolephoto
