Amy Marella

The Hidden Garden


Hi! I’m Amy, the owner of The Hidden Garden. This floral studio started in 1999 as a “little flower shop” with the sole inspiration to make people happy via beautiful flowers arrangements.

I started with minimal flower experience but I had the passion for flowers, the vision for beauty and the determination to make The Hidden Garden the best floral studio in Los Angeles. I am here 20 years later with an amazing company that is so much MORE than just a flower shop. Who knew that one tiny floral arrangement would blossom(yes pun intended) into a phenomenal design studio with such a strong presence in Los Angeles. Everyday, I marvel at the fact that I am so fortunate to have built such incredible relationships with so many of our clients. They allow us to make floral magic happen in their homes, for their weddings and special evens. We are so lucky to grace the lobbies of so many amazing hotels across Los Angeles and Beverly Hills. Creating floral arrangements that make so many people smile is truly a joy and a honor.

Sharing this joy with my talented staff here at The Hidden Garden makes this entire gig even better. I would not be here today without all of them. Their dedication and astonishing creative talents amaze me daily and I am so blessed to share this floral journey with all of them. It fills my heart to see how they love The Hidden Garden like I do and it definitely shows in every design, delivery, and client interaction they have. Whether they are delivering flowers for someone’s birthday, setting up for a gorgeous wedding or decorating and accentuating mind-blowing hotel lobbies…they give our clients 110 percent.

When I’m not with my HG Family you will find me with my incredibly supportive husband and 2 adorable children, Zach & Samantha, who if I’m lucky-will carry on The Hidden Garden tradition one day )no pressure.


Show Notes

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If Amy was not good at something, she invested in individuals talented in those areas. Bringing in people skilled in particular areas allowed everyone to learn and grow.

Amy discussed having multiple sources of income in your business. She began with daily arrangements and eventually progressed to weddings, corporate events, and in-house hotel design.

Budget properly. Always a lesson people wished they had prioritized in the beginning.

It’s is perfectly ok to say “I can’t do that” and give yourself room to say no with grace.

Remember it’s important to find balance in your life.

Amy really tries to roll with it when things are out of her control. There is no benefit to stressing

Take the time to build relationships. With the hotel industry especially, relationships foster trust