Elizabeth Hodges

Philo Floral

A native of the Upstate of South Carolina, Elizabeth lives a beautifully busy life with her husband and their two energetic young boys. With a decade of experience in the wedding floral design industry, she’s not just arranging flowers—she’s telling vibrant, joy-filled stories through color and texture. Known for her love of bold, funky aesthetics and a flair for maximalism, Elizabeth has carved out a niche designing large-scale floral installations

She transforms spaces with everything from lush hanging floral sculptures to whimsical arches, her creations are limitless. Over the years, she’s worked both behind the scenes and as a leader of talented floral teams, giving her a deep understanding of how to bring even the most ambitious visions to life. Her approach is collaborative, intentional, and always rooted in creating something unforgettable for her clients.

Elizabeth’s passion lies in celebrating love with color, movement, and a little touch of the unexpected. She’s the designer you call when you want your wedding flowers to be a true work of art—and a joyful experience from start to finish.

Show Notes

  1. One thing that transformed Elizabeth’s business is how she changed her mindset and made a commitment to become more authentic to herself and ultimately to her own business.

  2. Recognizing the various priorities with the generations at your wedding consultation is very important.  Gen Z values things like authenticity and older generation may value things like experience and confidence.

  3. Therefore, it’s important to evaluate who you’re talking to and who’s making the decisions when sitting down with clients.

  4. Blaming others for your lack of business can often create an energy suck and discouraging mindset when evaluating your business

  5. It’s important to realize you’re not going to be liked by everyone and that’s ok.

  6. Putting on blinders when building your business or re-evaluating your business can help you focus on what’s important to you as you grow as a business owner.

  7. The uncertainty of tariffs isn’t helpful, but this is another reason to have contracts.  As of now, the tariffs haven’t impacted her business that much.

  8. Planners are an important part of Elizabeth’s business, and because of this she feels it’s important to be kind, spend time with the planners, invest in being a good vendor for them and try and cultivate a two way relationship with them.

  9. Elizabeth feels it’s important to support local flower growers and pay them what they’re worth so they can keep providing flowers for and others in the community.