image by Emily Gude

Holly Heider Chapple founded her wedding and event floral design business 25 years ago. The business was home based and offered Holly an opportunity to make a living while staying at home with her 7 children. At the time the studio primarily focused on weddings and events in the Washington DC area. Over the years, the Holly Heider Chapple Flowers brand continued to grow and gain international recognition as result of Holly’s involvement in social media and the popularity of her blog, The Full Bouquet.

Full event design by Holly Heider Chapple

In 2011 Holly's husband Evan joined the company and the studio saw another serious period of growth. Evan's involvement allowed Holly the opportunity to focus on other aspects of the business while Evan started a lighting and drape division. Evan also began restoring the family cutting gardens, which had been seriously missing some tender loving care over the years due to Holly's intense wedding schedule. During this period of time Holly began designing destination weddings and teaching floral design abroad.

Hope Flower Farm at field to vase.

images by  Minette Hand

images by Minette Hand

Just before Evan joined the company in 2010, Holly founded The Chapel Designers, which is an international collective of wedding and event floral designers. The organization educates, supports and mentors creative while encouraging the authenticity of each designer. Holly and Evan host the Chapel Designers workshops internationally, throughout the USA and at their new farm, Hope Flower Farm.

image by Andrew Rae

Hope Farm is a working flower farm, a registered bed and breakfast, as well as a retreat for those designers seeking education and inspiration. Holly is a supporter of the American Grown Slow Flower movement.

Chapel Designers  event in Scotland  image by Andrew Rae

Chapel Designers event in Scotland

image by Andrew Rae

Holly has taught her signature 'Hollyish' design style in Moscow, Australia, China, London and Canada.


Table by Holly at AIFD Symposium. The black compotes are from her product line with Syndicate Sales. . Image by Luck and Love photography