Jen Vazquez is the founder and Chief Pinterest Officer of Jen Vazquez Media. Many people refer to her as the Pinterest Queen because she helps photographers and other service-based female entrepreneurs go from overwhelmed to a simple streamlined marketing strategy using her signature Pinterest + Repurposing Method to grow their business in an hour a week! Many people believe that Pinterest marketing is her superpower!
Before this business and her wedding photography business, Jen worked as a Division Director for a Fortune 500 company, managing a team of up to 15 sales/marketing people and developing a variety of systems to assist them in marketing to specific businesses and selling services.
Tired of working 60-hour weeks and not tucking her four children into bed, in 2009, Jen had been photographing on the side and jumped into her wedding photography business using all of her marketing experience.
Her world changed in March 2010 when Pinterest launched. It was by invitation only, and Jen received one! Pinterest literally paved the way for her business!
After years of asking how she used Pinterest to grow her business, and a love for helping others do the same, Jen launched her Pinterest Marketing business, Jen Vazquez Media.
Show Notes
There are 450M active users not billions like other platforms, and there’s less competition for businesses on Pinterest. There are less people on the platform, and the content has a much longer shelf life.
Pinterest is a search engine like Google and YouTube, and it’s a very powerful tool.
89% of Pinterest users said that the platform was the most positive platform when compared to other social media platforms.
Gor local businesses, it’s import to tag your location so potential customers in your area can find you more easily.
When creating your Profile, be sure you describe the transformation that you offer your customers with your busienss.
Everything is searchable on Pinterest, making keywords very important.
Make sure your profile picture matches your image on IG and Facebook.
Blogging is a great way to hep your business be more visible on Google.
It’s important to repurpose content and streamline your process.
Remember that the App has a few features that work well with idea pins.
