Sandra Sigman
LES FLEURS
In 1989 Sandra Sigman established Les Fleurs, the French-inspired floral, home, and garden shop in Andover, Massachusetts, where she teaches workshops, along with ones in France. Her arrangements have appeared in myriad publications, including Flower and Victoria magazines.
As the daughter of a floral designer, Sandra grew up amongst flowers, listening and learning their language. She learned the tricks of the trade while tagging alongside her mom as she purchased and designed florals for her weekly flower orders. Little did she know, she would one day own a shop of her own!
What started as a childhood hobby blossomed into a full-blown obsession when she moved to France in her early 20s working as a professional ice skater.
Sandra immediately fell in love with Paris: the flower shops bursting at the seams with fresh blooms, the smell of fresh croissants, and the architectural beauty of the ever-busy streets. During the day, you could find her tucked into her favorite flower shop helping the fleuristes (florists). Through the power of flowers, she felt connected to her mom.
After moving back to the U.S, Sandra brought a piece of Paris home with her and founded Les Fleurs. Over thirty years later, her little French flower shop has blossomed into a thriving floral, home and garden concept store with curated antiques, botanicals and French products.
Show Notes
Know your why. If you don’t know your why, no one else will either.
Sandra does a store flip 4 times a year to create unique spaces, refresh the store, and it is also a wonderful way to create a destination to keep clients coming back for more.
The secret to her longevity and success is she believes due to her tenacity of never giving up.
When you fall down, get back up. It’s not just advice for an ice skater!!
I really loved this thought. It’s not a mistake but a miss take.
The worse mistake you can make is to look at a customer as a dollar sign.
Choose flowers in season as much as possible. It will help your shop appear fresh and unique.
As Sandra Sigman learned while living in Paris in her twenties, the French consider each floral arrangement a unique work of art filled with passion, movement, texture, and surprise. In French Blooms, Sigman shares the distinct design principles she learned from her favorite Parisian florist, and offers tutorials, with images and instructions for creating French-inspired arrangements for different areas of the home. Projects include a mantle display in Ironstone gravy boats, compote-style dining room arrangements, powder room posies, and beribboned hand-tied bouquets.
With chapters on choosing the right containers—from vintage stoneware crocks to baskets and white ceramic footed vases—and flower care and tools, along with lush photographs, many taken in Paris, Normandy, and Provence, this book is both inspirational and practical. It’s also a love letter to France—from Parisian sophistication to the simple grace of provincial life.
