Shannon Allen of Bloom Hill Farm
&
Lyndsay Biehl-Mercer of Wildroot Flower Co.
Dirt On Flowers Podcast
Shannon Allen, Bloom Hill Farm, Uniontown, Ohio
I am Shannon, and alongside my husband, Judd, I am the owner of Bloom Hill Farm in Northeast Ohio. Over 9 years ago, we started our farm with zero farming or plant knowledge and have grown our business from 1/4 acre to now over 18 acres of flower production. What a ride it has been! I've learned so much. Had a lot of failures and a lot of wins too! My passion is sharing everything I have learned so that you can thrive in your business.
That's where you come in. You found our tiny corner of the world looking for advice and inspiration for flower farming. And let me tell you, you've found the right place.
A little about me: I am a lover of all things beautiful, and I thrive on flipping through the seed catalogs every winter, dreaming of the new flower varieties I can bring to the farm. Aside from being a full-time farmer, I am a dedicated mother and wife. My happy place is making chocolate chip pancakes for the kids and Judd on Saturday morning and walking the fields dreaming of what is next. My true loves are: Judd, iced coffee, country music, and quiet winter mornings in front of my fire. I can't forget Maxwell, Mae and Madeline - the three kids that call me "momma."
Lyndsay Biehl-Mercer, Wildroot Flower Co., Marietta, Ohio
I’m Lyndsay, owner and head flower wrangler over at Wildroot Flower Co., and I am so excited you found your way to our crazy corner of the internet.
I caught the flower bug when I was young and I’ve been working in the Horticulture industry since I was 16. While I adore all things flowers and farming, I’m equally passionate about sharing the real side of flower farming—the stuff you don’t see in perfectly curated Instagram feeds. Yep, I’m here to bust the fantasy bubble (sorry!), but I promise to always keep it real. I will share the wins, encourage you and yes, share those the inevitable hiccups of farm life. Think of me as your go-to gal for advice that’s as real as the dirt under my nails.
When I’m not knee-deep in farming, you’ll probably find me exploring the outdoors with my adorable husband, Shawn, and our pup, Hadley, or snuggled up reading a book. I love dreaming about my business and all the new ways I can share our beauty with the world.
Show Notes
There is pressure to have everything look beautiful, but the reality is that flower farming is extremely difficult. Keep going anyway.
It’s easy to work yourself into the ground, which is why their goal is to help others learn the skills needed to loveflower farming.
GRIT: the good, the bad, and the ugly. Digging deep into all of it has led to their success.
90% dirt. 10% flowers.Get good at one thing early. Spreading yourself too thin can be misleading and draining.
You may need to try different things to find your “good,” but it’s important to move toward and create life–work balance.
You often underestimate the power of focus. Being truly laser-focused changes everything.
Use tools that support your business: accounting software, website builders, platforms like Canva—even simple notes on your phone while you’re in the field can be a game changer.
Looking at your numbers can feel overwhelming, but without informed decisions, money is being lost.
Don’t be afraid. Fear wastes both time and money.
Mistakes equal forward motion. They mean progress.
Ask yourself often:
Is this life-giving—or is it taking something from me?
