Toine is a hands-on executive who believes the best way to inspire team members is by encouraging personal engagement through empowerment. He has been Owner/President of Westerlay Orchids since 2009, a period in which the company’s sales volume has quadrupled and relationships with Trader Joe’s, Kroger and Safeway in the Pacific Region have been mutually beneficial for all partners. 

Before taking over Westerlay, Toine earned his Master’s Degree in Business Administration at University of Southern California and gained valuable experience as a consultant with Sibson & Co. He then presided over Westerlay’s transition from roses to orchids alongside his father and company founder Joop “Joe” Overgaag.

Toine has strengthened Westerlay’s organization and continuously strives to modernize the brand through environmental sustainability, community outreach and employee support. At the core of Westerlay is Toine’s Dutch lineage and multi-generational understanding of greenhouse farming. He lives with his wife Kandie and three children in Carpinteria, California.